Your food product’s success depends on many factors, including the brand, image, taste, and healthiness.
This is a good idea. This is logical because the first thing customers will see when they visit your store is its packaging. You’ll be able to make a lasting impression on your customers and increase sales.
Shelf appeal is only one factor to consider when packaging food in Australia. You should also consider the following details:
- Durability How much roughing up is the packaging capable of withstanding? Is the packaging capable of withstanding extreme temperature changes? This is critical, because you want your product to be able to travel safely from the warehouse to the customers’ hands while still looking great.
- Functionality – Are your packaging simple to store? Is the food easily accessible? Are the containers lightweight and easily transportable?
- Hygiene preservation – Can the packaging preserve the freshness, flavour and crispness of the food? Are the contents of the food safe from contamination by food packaging or other foods? Does the packaging serve its intended purpose?
Any of these details could result in costly returns, design changes, or manufacturing reruns. It could also damage your brand’s reputation. Partnering with experts in food packaging will help you understand your needs and your audience. They can also help you ensure that your packaging complies with Australian Standards.
Let’s start with the basics.
AUSTRALIAN FOOD PACKAGING NORMS
If you are unable to legally sell a product, it is useless. It is important to be familiar with the Australian Standards. These standards will affect the design of your packaging.
Good news: Any food packaging supplier that you approach should be familiar with these standards and how they affect the appearance, feel and appeal of your product. It is a good idea to learn the basics before you approach suppliers. This will ensure that you are able to trust their expertise and knowledge.
What are the requirements exactly? Food businesses must comply with the Standard 3.2.2 – Food Safety Practices and General requirements.
- Use packaging material that is appropriate for the intended purpose only.
- Use only food-safe material
- You must ensure that food is not contaminated by the packaging process.
The Standard then outlines the risks that could make food unsafe or unsuitable.
- Food can be contaminated during packaging
- Foods contaminated with dirt or damaged packaging can lead to harmful microorganisms.
- Some parts of the packaging can be broken into food (e.g. glass or plastic fragments
- Foods can be contaminated by chemicals in their packaging
The Standard does more than just outline the requirements and possible risks. It also offers suggestions on ways to reduce the likelihood of food becoming unsafe or unsuitable.
- Use only clean, unaltered, food-safe packaging
- Check the food composition and the packaging. Ask the manufacturer or supplier for certification or assurance that the material is safe.
- To ensure that the packaging is suitable for the environment it will be exposed, check the manufacturer’s instructions and symbols.
- Take into account how long and where the food will be kept in the packaging to ensure it stays safe.
- If there is a danger of chemicals leaching into your food, you might consider using a food safe inner liner
Let’s now get a better understanding of the food packaging in sydney.
DURABILITY AND STRENGTH
Your food packaging will be subject to unique challenges throughout the supply chain.
First, Australia is not a stranger to extreme weather conditions. Your product will not be displayed in a controlled, neutral environment, such as a cafe, retail store, or milk bar. It will still be subject to extreme conditions while being transported from the warehouse to your customer. Your product should be able to withstand the harsh elements.
It is also important to consider the dimensions and weight of your product. The product is more likely to be mishandled, dropped or improperly stacked if it has an awkward or out-of-place shape. Make sure your product is easy to carry, easy to hold and easy to display on the shelf.
The material. The material will be chosen by your food packaging supplier. The most cost-effective and popular materials for food pouches are kraft paper and laminated material. Your supplier can help you decide the best material for you and explain the advantages of each.
BRANDING & DESIGN
Coca Cola made the iconic red color of its cans in 2011 It did this for a good cause. The company created a limited edition white-coloured can to raise funds for endangered Polar Bears.
This idea seemed brilliant on paper. However, the company was met with unexpected criticism from customers who felt that the beverage’s flavour was “less sweet than regular red cans”.
Problem? The formula was the same. The only difference was that the appearance of the can changed people’s perceptions of the flavour. Despite its good intentions, this resulted in negative reactions to the marketing campaign.
What will people say about yourcompany if Coca Cola, a huge company, is harmed by a branding scandal?
It is crucial to test your food packaging design. It is important to make sure that every component of the packaging works together. You should ensure that:
- The front label clearly displays key selling points.
- Your current branding will be consistent with graphics and images.
- Text, such as product description, nutrition info, ingredients, etc., are all easy to understand and read.
- It is important to choose the right color. This will require a deep understanding of human psychology and colour. A trusted food packaging supplier can help.
- It is easy to hold and easy to access food contents.
Modern food preservation has allowed many foods to last longer. This is due in large part to the advancements in food packaging materials in Australia.
A metallized layer is one example. This film is an economical alternative to aluminium. It is a high-barrier, metallized laminate that protects food products from oxygen, moisture and other contaminants.
This film can be found in potato chips, pretzels and muesli bars as well as dried fruits, nuts, and crackers. The metalized layer is a cost-effective, versatile, and can greatly increase the product’s value and shelf life.
Coffee packaging is another effective way to preserve coffee. After roasting, roasted coffee releases carbon dioxide for at most 2-3 weeks. The coffee must be stored in a container that allows the carbon dioxide to escape.
Nearly all roasted coffee packaging includes a de-gassing valve to prevent this problem. This valve allows C02 gas to escape from the bag while keeping out oxygen, moisture and other contaminants. The result is that the roasted coffee remains fresher for longer which allows consumers to enjoy it at their own pace.